She Took a Deep Breath and Jumped Into the Cold Water free essay sample

Two worlds are opened, two lives given to it. -Aimee Martin Stupid men are often capable of things the clever would not dare to contemplate -Terry Pratchett, Feet of Clay Failure is another stepping-stone to greatness. Where love rules, there is no will to power, and where power predominates, love is lacking. The one is the shadow of the other. -Carl Jung, On the Psychology of the Unconciousness, 1917 I have not failed. Ive just found 10,000 ways that dont work. -Thomas Alva Edison To love for the sake of being loved is human, But to love for the sake of loving is angelic. -Alphonse Marie Louis de Lamartine When you were born, you cried and the world rejoiced Live your life so that when you die, the world cries and you rejoice. -Cherokee Proverb Any fool can tell the truth; it takes talent to lie well. -Robert Ludlum, The Tristan Betrayal To get the best out of a man go to what is best in him. We will write a custom essay sample on She Took a Deep Breath and Jumped Into the Cold Water or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page -Daniel Considine All animals except man know that the ultimate of life is to enjoy it. -Samuel Butler In music the passions enjoy themselves. -Friedrich Wilhelm Nietzsche Money is always there, but the pockets change. -Gertrude Stein The greatest mistake you can make in life is to be continually fearing you will make one. Children are likely to live up to what you believe of them. -Lady Bird Johnson Failure is natures plan to prepare you for great responsibilities. -Napolean Hill I stopped believing in Santa Claus at age six when my mother took me to see him in a store and he asked for my autograph. -Shirley Temple Black

Cherokee History IA 1 3 12 Essay

Cherokee History IA 1 3 12 Essay Cherokee History IA 1 3 12 Essay Samantha Culp 002837-009 The effects of the American Civil War on the Cherokee Indians 24 January 2012 Word Count: 1,530 002837-009 A. Plan of Investigation: Throughout the events leading up to, and during the course of the American Civil War, thousands of American Indians were killed. The Cherokee Indian tribe fought on both sides of the Union and Confederacy. The point of this historical investigation will be to determine whether the Cherokee Indian tribe was more from the Confederacy or the Union. Two of the sources used in the essay, Union and Confederate Indians in the Civil War, written by Wiley Britton and Native Americans in the Civil War are then evaluated for their origins, purposes, values, and limitations. The importance of this investigation is to determine the long lasting effect upon the Cherokee Indian tribe due to the American Civil War. 002837-009 B. Summary of Evidence: The Cherokee were the largest Indian tribe in the southeast United States in the early 1800s. The United States Government, throughout numerous congressional and court battle, had the vast majority of Cherokees forcibly removed. Less than 1,000 remained in the southeast United States after the relocation efforts culminating in the disastrous Trail of Tears in 1838. (Hodge) There would be countless broken promises, agreements and treaties by the United States Government toward the Cherokee people. Even though the Cherokee had been splintered in their forced relocation, they were committed to remaining a sovereign nation. They endured a 6year civil war in the 1840s between different factions. In 1846, the factions signed a treaty of agreement. The Cherokee Nation would experience a prosperous period in the 1850s until more horrific civil war in 1861 would renew old divisions with horrendous consequences. (Hodge) On the eve of the American Civil War the Cherokee, while being courted by both the North and South, voted to remain neutral. The lifestyle and interest of the Cherokee were most identified with the Confederacy. In fact, some Cherokee owned African slaves and most were sympathetic to the southern cause. During the summer of 1861 Union troops withdrew from the Indian Territory in the west and the Confederate army began occupation (Britton). Geography and southern sympathies made neutrality impossible. In August of 1861 the Cherokee Nation voted to secede from the United States and became an ally of the new Confederacy. In the west, where almost all of the Cherokee had been relocated to, 3,000 Cherokee enlisted in the Confederate army, 1,000 enlisted in the Union army (Native Americans In The Civil War). Cherokees in the east that did not relocate enlisted with the Confederacy; 400 enlisted, almost every able bodied Cherokee. 002837-009 The Cherokee in the east were led by William Holland Thomas and were primarily assigned to harass Union troops. On September 15, 1862 Confederate Cherokee troops were attempting to stop a Union advance when a leader among the Cherokee, Astoogahtogeh, was killed. The remaining Cherokee, avenging his death, scalped Union soldiers. As word spread of this atrocity, the Union soldiers came to their fear of the Cherokee troops. (Britton) Confederate Cherokees in the west fought in numerous battles: Wilson Creek (1861) and the notable Pea Ridge (1862). The Confederates won the battle at Wilson Creek, however, Pea Ridge is much more notable for the same reason as the eastern troops headed by William Holland Thomas. (Cherokee) The Confederate troops at Pea Ridge were defeated; however, Confederate Cherokees scalped as many as 8 Union soldiers after the battle. Cherokee Chief John Ross began to question the Confederacy’s commitment to the Indian Territory in the west. By 1862 he made it known that he did not think the Confederacy was doing all it could to help protect its Cherokee allies (Cherokee Wars). After the Battle of Pea Ridge the Confederacy diverted

The Chemistry of Carbohydrates

The Chemistry of Carbohydrates Carbohydrates, or saccharides, are the most abundant class of biomolecules. Carbohydrates are used to store energy, though they serve other important functions as well. This is an overview of carbohydrate chemistry, including a look at the types of carbohydrates, their functions, and carbohydrate classification. List of Carbohydrates Elements All carbohydrates contain the same three elements, whether the carbohydrates are simple sugars, starches, or other polymers. These elements are: Carbon (C)Hydrogen (H)Oxygen (O) Different carbohydrates are formed by the way these elements bond to each other and the number of each type of atom. Usually, the ratio of hydrogen atoms to oxygen atoms is 2:1, which is the same as the ratio in water. What a Carbohydrate Is The word carbohydrate comes from the Greek word sakharon, which means sugar.  In chemistry, carbohydrates are a common class of simple organic compounds. A carbohydrate is an aldehyde or a ketone that has additional hydroxyl groups. The simplest carbohydrates are called monosaccharides, which have the basic structure (C ·H2O)n, where n is three or greater. Two monosaccharides link together to form a  disaccharide. Monosaccharides and disaccharides are called sugars and typically have names ending with the suffix -ose. More than two monosaccharides link together to form oligosaccharides and polysaccharides. In everyday usage, the word carbohydrate refers to any food that contains a high level of sugars or starch. In this context, carbohydrates include table sugar, jelly, bread, cereal, and pasta, even though these foods may contain other organic compounds. For example, cereal and pasta also contain some level of protein. The Functions of Carbohydrates Carbohydrates serve several biochemical functions: Monosaccharides serve as fuel for cellular metabolism.Monosaccharides are used in several biosynthesis reactions.Monosaccharides may be converted into space-saving polysaccharides, such as glycogen and starch. These molecules provide stored energy for plant and animal cells.Carbohydrates are used to form structural elements, such as chitin in animals and cellulose in plants.Carbohydrates and modified carbohydrates are important for an organisms fertilization, development, blood clotting, and immune system function. Examples of Carbohydrates Monosaccharides: glucose, fructose, galactoseDisaccharides: sucrose, lactosePolysaccharides: chitin, cellulose Carbohydrate Classification Three characteristics are used to classify monosaccharides: Number of carbon atoms in the moleculeLocation of the carbonyl groupThe chirality of the carbohydrateAldose - monosaccharide in which the carbonyl group is an aldehydeKetone - monosaccharide in which the carbonyl group is a ketoneTriose - monosaccharide with 3 carbon atomsTetrose - monosaccharide with 4 carbon atomsPentose - monosaccharide with 5 carbon atomsHexose - monosaccharide with 6 carbon atomsAldohexose - 6-carbon aldehyde (e.g., glucose)Aldopentose - 5-carbon aldehyde (e.g., ribose)Ketohexose - 6-carbon hexose (e.g., fructose) A monosaccharide is D or L, depending on the orientation of the asymmetric carbon located furthest from the carbonyl group. In a D sugar, the hydroxyl group is on the right the molecule when written as a Fischer projection. If the hydroxyl group is on the left of the molecule, it is an L sugar.

How compelling do you find Ball,s argument in this 2011 article Essay

How compelling do you find Ball,s argument in this 2011 article - Essay Example In terms of the catalyst for the educational change, Ball indicates that the primary contributing factor is the new types of education sponsors and providers. In considering the text, one recognizes that while Ball provides a varying amount of supporting information, the article lacks grounded empirical support for many of its contentions. Additionally, there is the recognition that the researcher does not directly involve themselves in the research. Because of these aforementioned elements, there is the potential that Ball’s insights are ideologically motivated. Still, there are also a number supporting elements. Fletcher-Campbell & Brill (2008; Action 1.9) indicated that it is important to consider the changing nature of education in socio-historical contexts. The recent global recession, as well as the emergence of for-profit instructional institutions, have concomitantly presented necessity and motivation for the shifting structures Ball refers to. A further recognition is presented by Edwards, Sebba & Rickinson (2007; Action 1.4) who indicate the importance of a multiplicity of perspectives to expand the range of interpretations. Ball’s insights then operate within these frames of reference. As one considers the particular arguments of the text, it becomes clear that they include a variety of notable points. Ball begins in discussing leadership. One of the important distinctions in this section is his consideration of new leadership frameworks. Ball (2011, p. 50) states, â€Å"there is the rhetoric and sensibilities of business into state schooling and the production of various forms of ‘entrepreneurial headship.’’’ Ball seems to be indicating that the shifting sponsorship and control of schools has resulted in a new form of leadership influenced by entrepreneurial values. One recognizes that the very language Ball implements in this section, namely ‘entrepreneurialism’ of educational environments, is a mode of considering the subject from multi-disciplinary perspectives. This is an approach supported by Mary James (Action 1.5) in encouraging learning across professional communities. On a larger conceptual scale, one considers the linkage between the workplace and the educational environment. A thematic current throughout the article is that Ball is increasingly referring to the hybridization of the work and school environment. There is the recognition that a similar dichotomy is explored in Action 1.6. While Ball’s argument continues to be rooted in the context of the classroom, there is a clear parallel to Action 1.6’s expanded contextual investigation to the workplace. In both instances, there is an increasing exploration of learning as intrinsically linked with working. Even while Ball may be ideologically opposed to the intrusion business on education, it appears that this is an inevitable new direction in education reform. Ball’s own contention that the ownership of these institutions have increasingly refrained from sharing process information, while outwardly a detriment to progress, in actuality it may hold significant potential for educational research. Edwards, Sebba & Rickinson (2007; Action 1.4) indicate that a multitude of stakeholders is actually beneficial for refining ideas. While the lack of proprietary sharing may be a slight drawback, the diversity of stakeholders is

Managerial Finance Essay Example | Topics and Well Written Essays - 1500 words - 1

Managerial Finance - Essay Example Any effort that could increase profits above the hurdle will be ignored since the manager after meeting such pre-set goals will relax. Again, setting hurdles will also work against the regional executives since different policies affect investments differently according to the given country. Each country has a different inflationary level, lending rate, political stability and other cultures which together or singly affects investments. Setting a uniform hurdle rate is being unfair to countries with unfavourable investment policies. 2 Investing in Lower risk projects will normally be a favourite of the lower division managers since chances of them losing out on the investment is limited. This however, will always come with unfavourably low or unattractive incomes. While this might appear favourable to the managers, it may turn out to be a dislike of the shareholders. Shareholders would want to maximize profits without regards to risks involved, while the managers are more concerned about the risks involved in each venture. Risk is may be defined as the standard difference of return on an investment or portfolio of assets. It is measured using different methods including Value at risk. It helps business men to get prepared for the potentially turbulent market and is quoted in terms of percentage and fixed time horizon (Kwon Joon Chang, 2008). If a 77% one day of value at risk, and the security of 6%. This means that the estimate for the example is that in the next one day, there is 77% chance that the security will not lose more than 6% of its value. The equation may be written as: VaRÃŽ ± = inf{x Ï µ R: P (L > x) ≠¤ 1 – ÃŽ ±} It does not take into account the downside potential in case the portfolio encounters the one percent chance that it exceeds the loss threshold. In other words, once the losses exceed the threshold,

Case Study Samsung Mobile Advertisement Marketing Essay

Case Study Samsung Mobile Advertisement Marketing Essay The following essay will analyse the attached Samsung mobile advertisement, in terms of the type of advertisement, the psychological approach used and the target market to which the advertisement is aimed at. A comparison with other advertisements would also be looked at in order to support the general argument of the essay. Advertising is a pervasive form of communication. Society is bombarded with paid-for messages from the morning they wake up until they go to bed at night. Advertisements appear on television as consumers watch their favourite weekly shows, on billboards as they commute to work, in magazines and newspapers as they read an interesting article, on radio while they listen to the music of their choice and on the internet where they communicate with their friends far and wide, advertisements appear wherever humans are present. It is estimated that the average consumer is exposed to more than a thousand images a day. (Tellis, 2004:3) Thus advertisements impinge on consumers awareness and can greatly affect their thoughts, beliefs, actions, attitudes and decisions, making advertising an extremely powerful tool for communicating to the general public. Many people in society make the assumption that advertising is only done by corporations in order to sell their products to consumers and make quick money off it. These individuals also believe that advertising is an accident of the free market system, an evil force that consumers have to endure for the sake of free speech in our capitalist society. However in reality, advertising is a vitally important force for many reasons. (Tellis, 2004:3) Advertising firstly creates fierce and healthy competition between corporate organisations. In a free capitalist market companies constantly competes with each other, offering potential customers better quality products or services at lower prices than their rivals. Companies make use of a brand image to represent a consistent level of quality at specific prices. Corporate organisations then use advertising to communicate to potential customers what these brand names represent and what the particular prices are and where the consumers can find the products or services. (Tellis, 2004:4) The various forms of advertising enable companies to communicate to the potential consumers promptly and efficiently as needed, thus making advertising an essential tool in the workings of the free capitalist market. (Tellis, 2004:4) Secondly, companies make use of advertising as a primary tool to communicate to customers about new or improved products or services. Since the beginning of the Industrial Age during the 19th century, the quality of consumers lives has greatly improved primarily due to the availability of new or improved products or services. (Tellis, 2004:4) The great vitality of most free capitalist markets rests on the ability of companies to market and sell these new or improved products or services to consumers. In order to do so, corporate organisations need to communicate to potential customers and inform them of the current innovations at hand and to persuade them of the values associated with these innovations. Advertising thus becomes the primary tool corporate organisations use to achieve this task, while at the same time ensuring the vital functioning of markets for new or improved products or services. (Tellis, 2004:4) Advertising thirdly provides major support for media in any free market economy around the world. Several forms of media including broadcast television, satellite television, magazines, newspapers, and most of the internet, reach consumers mainly free or way below cost. The reason for this is that advertisers pay media companies to display their advertisements. The media companies in turn do not have to charge customers the full cost of the chosen media. As such, advertising subsidises the chosen media. Consumers primary form of information and entertainment comes from the media, thus advertising helps improve and maintain the free flow of information and entertainment to society. (Tellis, 2004:4) Fourthly, advertising as an industry in itself is enormous. Total expenditures on all forms of media for the year of 2007 stood at $385 billion worldwide. (Wikipedia, 2010) The advertising industry employed over 300,000 professionals in over 21,000 companies at the turn of the century with growth in employment projected to rise to 32% compared to 15% of other industries. (Tellis, 2004:4) The fifth and final reason for the vitality of advertising to the free capitalist market is that, the public subsidises advertising expenditures. Advertising expenditures in many free market economies are tax deductable. This means that corporate organisations can charge these expenditures as costs of doing business in order to reduce their pre-tax profits. In Layman terms, the general public pays for a small fraction of the cost of advertising that is equal to the advertisers marginal tax rate. (Tellis, 2004:4) Advertising can take the form of various mediums. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes (logo jets), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, doors of bathroom stalls, stickers on apples in supermarkets, shopping cart handles, the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an identified sponsor pays to deliver their message through a medium is advertising. (Wikipedia, 2010) The attached Samsung Mobile advertisement is a form of press advertising. Press advertising is form of advertising that utilises newspapers and magazines as a tool for communicating to potential consumers. These encompass either a very broad readership base such as major national or international newspapers and magazines to a more narrowly targeted readership base such as a local newspaper or magazine. (Wikipedia, 2010) The use of a textual based advertisement is a major reason behind the use of press advertising as medium, it makes it essential. The viewer or consumer requires a certain amount of time to read through the advertisement and then to process the given information on the Samsung Mobile advertisement. If Samsung Mobile used a billboard as a medium to advertise the attached advertisement instead of the preferred press advertising medium, the given information of the advertisement would be lost or misinterpreted by the viewer or consumer, as not enough time was spend on the reading of the information in the advertisement. Thus the message or purpose of the advertisement would be ineffective. The use of press advertising as a medium to communicate to potential customers would also render itself more cost effective than the use of television or billboards as a medium. In the corporate environment, advertising would either adopt a rational or emotional psychological approach in order persuade a potential customer in buying the specific product or service, or in certain cases both approaches would be utilised. The attached Samsung Mobile advertisement uses the emotional approach successfully to grab the attention of the viewer or consumer. Emotional advertisements can utilise the three most common components, namely; arguments, emotions and endorsements. Arguments are appeals that persuade the consumer with the use of evidence or force of logic. An emotional approach would persuade the consumer by arousing certain emotions, such as anger or love. Endorsements on the other hand utilises the use of a lay endorser, an expert in the field or a celebrity who vouches for the effectiveness or quality of the product or service either by claim or association. (Tellis, 2004:23) Of the variety appeals that companies can use to advertise, the emotional approach would be regarded as the most effective form of persuasion for a number of reasons. Emotional appeals are firstly more interesting and can more easily cut through the clutter and grab the attention of the consumer than other forms of appeals. Secondly, emotional appeals require less attention by the viewer or consumer. Thirdly, emotional approaches are far more vivid and easily remembered than other appeals. Fourthly, an emotional approach contains far less counterarguments, thus resulting in less resistance from the viewer or consumer. The fifth and final reason why an emotional appeal is more effective than other appeals is that it evokes a more immediate action by the consumer. (Tellis, 2004:23) The attached Samsung Mobile advertisement effectively utilises the emotional psychological approach or appeal with the use of a textual based advertisement. The text used in the advertisement reminds the viewer of reasons why he or she unfortunately cannot join their family and loved ones during the festive season, for reasons such as having to work during the festive season or living far away. The text or information contained in the advertisement are written in a hand-style format in order to create a more personal touch or feel to the advertisement and to engage with the viewer at such a level. Certain words are also circled and underlined to emphasise the importance of these specific words relating to time that could be spent with the viewers family during Christmas. Hand drawn illustrations for example like snowmen, reindeer and turkey dinners are used to enforce the text based information by creating a festive feel and a personal emotional touch of previous festive times. An essential component for effective advertising is the ability to understand the selected target market for the specific product or service. Knowledge or information regarding this matter can be achieved by the company involved utilising a process called market research. The main purpose of market research is to have a clear understanding who your target audience or potential customers are. A target market consists of those individuals or specific groups that have common characteristics or needs which the participating company can satisfy with their products or services. The goal of market research is to develop a profile of the potential consumers with the use of gathering information through a comprehensive study of demographics and psychographics. (Jinnet et al, 2006:19) The term demographics refers to the statistical information gathered regarding sex, age, ethnic background, occupation, education, income, family status and geographical location. Sex is an important element regarding market analysis, as traditional buying patterns are ever changing, for example, not only men go fly-fishing. Age distribution dictates certain trends associated to a specific age group. Ethnic differences would indicate specific product preferences, language differences and population shifts. (Jinnet et al, 2006:20) Population distribution would help the specific company involved to create a better understanding of the size and location of the target market. Trends indicate that people are moving to the cities suburbs at increasing speeds. The family status of a target market has changed in the past decade with two new distinct groups emerging, single people living on their own and unmarried couples living together. Education, occupation and the level of income are othe r demographics to be considered in a target market. Specific educational level points to a change in product or service preferences. (Jinnet et al, 2006:20) Target markets are can also be defined as psychographics. Psychographics refers to the specific lifestyle, personal behaviour, self-concept and buying style. These factors are just as important as demographics as they can indicate why consumers buy and use certain products or services. The lifestyle factor refers to the consumers manner of living and involves personal characteristics, interests or activities. Personal behaviour is attached to the specific values of the consumer, which can be linked to the consumer being sceptic or cautious. The term or factor of self-concept refers to how the consumer views themselves or how they would like to portray themselves towards the public. Self-concept is strongly linked to the demographics of location, family size, income level and occupation. The buying style of the target market is crucial to the success of the advertising campaign of a company. Elements such as how often does the consumer buy the product and/or what the reasons were for buying the specific product or service. Trends show that new products are normally bought by adventurous and open-minded consumers rather than less adventurous individuals. (Jinnet et al, 2006:21) The attached Samsung Mobile advertisement targeted a specific target market that can be associated to young professionals. Young professionals aged between 21-30 years of age, which live mostly on their own and are adventurous enough to leave the comfort zone of living near their family or loved ones. Individuals that are educated, career driven and have a disposable income in order to buy the latest Samsung mobile phone in order to communicate with their family during the festive season. If comparing the attached Samsung Mobile advertisement to other existing mobile advertisements, one can observe the use of either the emotional or rational psychological approaches to sell a similar product. The Sony-Ericsson C905 advertisement utilises both sexual emotions and rational appeal, combined by the fact that the advertisement was the first of its kind to ever use a photograph taken by a mobile phone camera and not a professional stand-alone camera. (See attached Figure 1) Figure Figure The Sony-Ericsson W705 uses a rational approach to advertise the mobile phone main selling ability crystal clear sound. An inner city environment covered in egg containers are used in the advertisement to indicate that the sound produced by the mobile phone is as perfect as a recording studio used for professional artists. (See attached Figure 2)nokiastring.preview.jpgSoundproofCityDowntown.preview.jpgsony-ericsson-c905-mobile-phone-ad-campaign-a-world-first.bmp Figure The Nokia mobile phone advertisement utilises a rational approach to indicate chaos, but with the help of this specific Nokia mobile phone the consumer will never get lost as it has the function of GPS (Global Positioning Service) used instead of a traditional road map, the GPS function on the mobile phone can give the user directions to their final destination, thus making the consumers experience easier and more enjoyable. (See attached Figure 3) In conclusion, the above essay effectively analysed the attached Samsung mobile advertisement, in terms of the type of advertisement, the psychological approach used and the specific target market to which the attached advertisement was aimed at. Varies comparisons was made to other existing mobile phone advertisements and their respective psychological approaches identified.

Key Factors of the Cuban Missile Crisis Essay

The Cuban missile crisis of October 1962 is said to be the closest the world has ever come to nuclear war, even now in present times when arms are both more advanced and somewhat dispensable. It was â€Å"the single most dangerous crisis of the cold war era† and centred around Cuba in which the Soviet Union were found by the United States to have secretly installed ballistic missiles. For fourteen days the fate of the world lay in the hands of the two superpower leaders, namely the President of the United States, John Fitzjerald Kennedy, and the leader of the Soviet Union, Nikita Khrushchev, while they deliberated whether or not to take military action against one another. Resolution of the crisis came about as a result of both leaders coming to an agreement that said missiles would be dismantled and military action would not be taken. Having said this there was conflict, tension and complication to endure prior to this agreement. It is important to have a background understanding of what brought about the crisis before describing the resolving factors leading up to settlement. Carroll Quighey described how the pattern of a classic diplomatic crisis has 3 stages which are confrontation, recognition and finally settlement and we shall look at the Cuban missile crisis with help from this pattern. As mentioned above, the first stage of a diplomatic crisis pattern is that of confrontation, described by Quighey as â€Å"a dispute- a power struggle in an area of conflict†. In the case of the Cuban missile crisis the power struggle was between the United States and the Soviet Union and the area of conflict was Cuba. At this time, the Premier of Cuba was Fidel Castro. Relations between Cuba and the United States were poor and on April 17th, 1961, John F. Kennedy authorised an attempt to overthrow the Cuban dictator in an event known as the Bay of Pigs invasion. Kennedy’s anti-Castro rebellion failed but made the Cuban dictator wary of another US attempt to invade or attack. It was then that the Soviet Union increased its support for Fidel Castro’s Cuban Regime and secretly installed the ballistic missiles in Cuba. Kennedy was left in the dark about the missiles until Tuesday 16th October. McGeorge Bundy, the President’s National Security Advisor, handed Kennedy photos taken secretly from U-2 planes which conveyed nuclear-armed missiles being set up on the island of Cuba by Soviet soldiers. It was concluded that said missiles were of an offensive nature and that action needed to be taken against this nuclear threat. John Gaddis suggested â€Å"it was the largest amphibious operation the Soviet Union had ever mounted†. When confronted Khrushchev claimed that it was a form of humanitarian aid and his intensions were â€Å"to save Castro’s revolution from another American invasion. Contrary to this is the opinion that the Soviet Union leader saw personal opportunity in the missile instalment as a means of amending the strategic imbalance between the Soviet Union and the United States. It was all part of the arms race and â€Å"the presence of Russian missiles in Cuba had drastically altered the balance of world powerâ€Å" . Having said this, Khrushchev did not want to start a war and allegedly stated of the Americans â€Å"Every idiot can start a war but it is impossible to win this war†¦therefore the missiles have one purpose- to scare themâ€Å". Whether motive for Cuban protection or self gain, the tension between the Americans and the Soviet Union worsened and Kennedy recognised that something would have to be done. This takes us into the next stage as described by Quighey- recognition. Kennedy was well aware that action needed to be taken to resolve the growing conflict between the two superpowers but was unsure as to whether to take the diplomatic or military route of resolution. John Gaddis claims that â€Å"early critics went as far as to say that he (Kennedy) would have risked a nuclear war rather than trade even worthless missiles in Turkey† yet as will be revealed they could not have been more wrong. Choosing to declare nuclear war against the Soviets would have brought global devastation. The American Political Science Review stated that â€Å"had the worst occurred, the death of 100 million Americans, over 100 million Russians, and millions of Europeans (as well) would make previous natural calamities and inhumanities appear insignificant†Alternatively Kennedy could choose not to act and allow the Soviets to continue their collection of nuclear weapons yet this would mean that there would always be concern and uncertainty that the Soviet Union would attack at a later date. There was also concern that should he not confront the Soviets and allow multiplication of arms in Cuba to continue there would be a backlash from the many countries of the Western Hemisphere whose safety would be in jeopardy. How the resolution of the crisis would come about was in the hands of the superpower leaders and Khrushchev was for a few days unaware both that the United States government knew the extent of weaponry which was kept in Cuba and that they had photographic evidence. Allegedly Georgi Bolshakov whom was relied upon by both leaders for highly sensitive communications â€Å"even lied to the President face to face on the 18th October (about the missiles) by which time John F. Kennedy knew what was happeningâ€Å". The fact that Khrushchev was unaware of how clued up Kennedy actually was gave the President the advantage of time to weigh up his options. In an attempt to come to a decision as to how all could be resolved, Kennedy called for a meeting with 14 of his most trusted associates and during their discussion they circled different strategies. This group was known as the â€Å"Ex Comm†. At this point his focus was on military options and how to mute the crisis for a period of time until they had made a plan. Khrushchev remaining in the dark gave them an advantage. The first was to do nothing and to ignore the missiles in Cuba but this was ruled out as Kennedy’s concern for a Soviet surprise attack at a later date was great. The second option was negotiation. The United States would remove their nuclear missiles from Italy and Turkey in return for the Soviet Union dismantling those missiles in Cuba. The third option was to invade Cuba in an attempt to overthrow Castro and in doing so ensure the Soviet Union could no longer use Cuba as a military base. This plan was too much a reminder of the Bay of Pigs invasion failure however and was also ruled out. In addition they discussed the option of a naval blockade whereby the United States would prevent Russian delivery of military equipment from reaching Cuba by using naval forces. Finally considered was the bombing of missile bases via an air strike as well as simply using nuclear weapons against Cuba and/or the Soviet Union yet each of these were unappealing and seemed more likely to result in failure than not. Gaddis describes how although the general consensus was in favour of an attack rather than a more diplomatic resolution, Kennedy could not be swayed. He secretly recorded his meetings and the tapes show him repeatedly pushing for a compromise by saying â€Å"we can’t very well invade Cuba when we could have gotten (the Soviet missiles) ut by making a deal on the same missiles in Turkey†. Further clarifying his unwillingness to invade was a statement he made following his public statement about the Soviet missiles in Cuba where he was quoted as saying â€Å"though a lot of people want to invade Cuba. I would be opposed to it today. † A naval blockade was eventually decided upon. Kennedy organised a line of US navy ships 500 miles off the Cuban coast- this line was labelled a â€Å"quarantine line†. The purpose of the quarantine line was to inhibit the delivery of nuclear arms from the USSR to the island. Once the decision had been made a speech was prepared by Theadore Sorensen, an associate of Kennedy, explaining to the world the reasons for why it was necessary for the quarantine line to be in place. Even although the majority of Americans were pleased with this decision, in many cities elsewhere Kennedy’s choice of action was unpopular. This resulted in demonstrations and protest about the possibility of nuclear war. Having said this, the U. S. S. R seemed to accept the blockade without lashing out. The first break in the tension-filled impasse came†¦when a dozen of the twenty five Russian ships en route to Cuba either altered or reversed their course Khrushchev and Kennedy contacted each other through letters. As mentioned previously Khrushchev did not want to enter a nuclear war and merely warned Kennedy against it as well. He wrote to Kennedy personally saying â€Å"be careful, as we both tug at the ends of the rope in which we have tied the knot of war† conveying that war was not what he had intended . On October 26th, after the naval blockade was put in place, Khrushchev wrote to Kennedy. In his letter he requested that the naval blockade be lifted and for Kennedy’s word that the United States would not invade Cuba. In return, the Soviet Union would dismantle and remove the missiles as well as stop shipments of weapons to Cuba. Carol Quighey described his letter as â€Å"long and confused† and stated that â€Å"its tone clearly showed his personal panic† . Merely a day later Khrushchev sent another letter demanding that the United States remove their nuclear bases in Turkey. Prior to replying to either, Kennedy consulted his brother, Attorney General Bobby Kennedy. Bobby is credited for â€Å"showing political astuteness needed to resolve the ever more complex situation† by Robin Cross. Bobby suggested that Kennedy reply only to the first letter and disregard the second. Thus therefore, Kennedy wrote to Khrushchev agreeing not to invade Cuba and to lift the naval blockade if the missile bases from Cuba were removed. On Saturday 27th October the Soviet Foreign Officer published a very different text that suggested a deal had been made not only to take down the missile bases in Cuba but also those in Turkey. Kennedy had replied only to the first letter and ignored the second request involving Turkey. Despite the fact that said Turkey bases were to be dismantled regardless of Soviet interest, the White House rejected this publication and stated that they would remove the naval blockade in exchange for removal of Soviet missiles in Cuba and promise not to invade Cuba. On the following Sunday, Khrushchev announced his acceptance. Work on missile sites was stopped and dismantled under careful observation of the UN. To conclude, ultimately Kennedy prevailed and resolved the deathly fear of a nuclear war from within Cuba. Walter Trohan wrote about the Cuban missile crisis in the New York Tribute in November 1962 that â€Å"for the first time in twenty years the Americans can carry their head high because the President of the United States has stood up to the Premier of Russia and made him back down†.